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Opinion | "Each of us must take the opportunity to think more broadly about what inclusiveness should look like among all identities and what active role we can play." @theREALmarvin https://nytv.to/aGbNr
U.S. consumers are buying 3.6 million more cartons of eggs per week than they were prior to the coronavirus pandemic, according to data from grocery retailer Kroger. https://nytv.to/y3Yrw
Learn how to use interactive video to connect with consumers and more on the webinars, live chats and podcasts coming to Adweek this week: https://nytv.to/X0QeE
Brand evangelists, including Snoop Dogg, Nikki Bella, Chris Paul and Liza Koshy drive home the better-for-you and better-for-the-environment messages that Beyond is pushing to the forefront during the coronavirus crisis. https://nytv.to/2BpQA
Humanity’s comeback story, featuring world-class athletes, is what one would expect from a Nike ad. https://nytv.to/AvPnk
Opinion | Fast-casual players that focus on creative brand building in this particular environment will improve their customer experience game for the long haul. https://nytv.to/LaVE8
Amazon Prime Day — the real Christmas in July — has reportedly shifted to September. Will it have the same impact? https://nytv.to/N7nJB
Athleta and Chipotle were both uniquely positioned when Covid-19 hit. The brands' CMOs discuss how they're getting ahead of the pandemic on this week's episode of Adweek Presents: The Way Forward. https://nytv.to/gvwok
When travel does resume, famously happy Finland is uniquely positioned for what visitors will be seeking. https://nytv.to/y3YpN
The pandemic is increasing consumer interest in self-cleaning antimicrobial materials, historically used in hospital scrubs. https://nytv.to/7y56x
WPP-owned creative commerce agency @GeometryGlobal's Middle Eastern office is reintroducing a device that slides across shopping cart handles, dispensing a thin layer of disinfectant for between-use cleaning. https://nytv.to/PaXnN
Razor brand Schick Xtreme has released its own free mobile game, Shave the Day, which turns in-game points into real-world dollars (up to $250,000) destined for St. Baldrick’s Foundation, a nonprofit dedicated to ending childhood cancer. https://nytv.to/dq6N6
The #BeSomeonesHome campaign asks families to be accepting of all genders and identities by making everyone feel at home. https://nytv.to/JZobY
In an ultra-creative and breakneck-speed pivot, Labatt and production company Droptree shot an entirely new series of ads showing the duo simulating water sports in their houses with everyday items. https://nytv.to/5kZYJ
Consumers want “hopeful, comforting and supportive” messaging, and Walmart again leveraged the talent of its employees to develop a new spot featuring 21-year-old Terrell "Trizz" Myles, who reads an uplifting poem he wrote, with animations by agency FCB. https://nytv.to/r8ypN
As Facebook employees continue to work from home during the novel coronavirus pandemic, the company will embrace the practice and start recruiting employees without mandating that they can work from any of its offices. https://nytv.to/7y53G
Adweek asked several agency professionals their thoughts on what the class of 2020 can do to navigate so much change, how talent can make themselves more competitive and stay motivated, and which roles in the industry are primed for growth. https://nytv.to/R8JvZ
Learn where the idea for the Happy Meal came from, and how it's maintained its popularity for decades. https://nytv.to/owQzN
Here are the 6 stats from the world of brands, marketing and advertising that grabbed our attention this week: https://nytv.to/DyNbz
#TipoftheDay: If brands want to come out on the other side of the Covid-19 crisis with consumer loyalty intact, they need to lean into empathy, says @GregLyonsPepsi: https://nytv.to/AvP9D
We asked finance and operations experts 10 questions about how an agency can plan for and weather a recession. Here are their answers. https://nytv.to/Znqyl
The “Give the Rainbow” campaign removes the rainbow from Skittles packaging and candies, leveraging the concept that the rainbow should be reserved for representation and visibility of the LGBTQ community during #PrideMonth. https://nytv.to/baOpR
Nike's latest anthem, narrated by @KingJames, is filled with hope for a broken world. Take a look: https://adweek.it/3ejeAxj
In testimonial-style original content, brand evangelists including Snoop Dogg, Nikki Bella, Chris Paul and Liza Koshy drive home the better-for-you and better-for-the-environment messages that Beyond is pushing to the forefront during the crisis. https://adweek.it/2AUmZbZ
#TheLastDance is the most successful example of the many ways sports broadcasters have attempted to fill their networks following the sudden drop-off of almost every live sporting event. https://nytv.to/qm2MR
Consumer interest in skin-care products has grown in recent years, but demand for makeup has decreased. https://nytv.to/DyNbm
Here are the 6 stats from the world of brands, marketing and advertising that grabbed our attention this week. https://nytv.to/5kZYq
Exclusive | @evilhag and @kenanthompson go head-to-head over seltzer in @BarefootWine's summer campaign. https://nytv.to/GMBEB
People are starting to emerge from lockdown. https://nytv.to/lvkga
ESPN’s “This Is @SportsCenter campaign is one of the longest running campaigns in television—spanning 25 years, more than 400 ads and many of the most iconic sports figures of the last three decades. Here are our 10 favorites: https://nytv.to/y3YEX
Spam may have had its pop culture moment in the 70s thanks to Monty Python, but now the canned meat is back as sales rise during the meat shortage. https://nytv.to/2BpRn
Here's a roundup of Q1 earnings from the forever changed media and consumer landscape. https://nytv.to/lvk28
Each year, the Asian American arts and entertainment group @Kollaboration hosts its annual EMPOWERD Conference, showcasing talent and giving professionals an opportunity to connect with and inspire the next generation. https://nytv.to/AvP1w
In a new ad for The Match: Champions for Charity, @MichelobULTRA used deepfake technology to insert Peyton Manning into scenes from Caddyshack. https://nytv.to/N7n6Z
Explore a deep analysis of Q1 earnings from the forever changed media and consumer landscape. https://nytv.to/LaAJZ
The event remains in question, but if Dmexco does go ahead, it could serve as an example of how to conduct conferences post-lockdown. https://nytv.to/eBPX5
Opinion | "With wider audience attention, rising media consumption and celebrity involvement, it was inevitable that the livestream would start to go big." — @samewen of @lovedotdotdash https://nytv.to/QvlQy
Explore the history of the famously speedy hedgehog. https://nytv.to/EOXgd
TBWA\Media Arts Lab Los Angeles’s “Bounce” ad for Apple’s AirPods, a playful 2-minute film that follows a man’s unusual morning commute, won the coveted Black Cube for Best in Show. https://nytv.to/PaXRD
The marketing and technology worlds are ever-evolving. Help us honor the those who are leading the industry in Adweek’s Readers’ Choice: Best of Tech Partner awards. ✉ Vote today!
Major League Baseball had to "pivot pretty quickly" when live games were canceled, and has found its digital groove with MLB at Home. https://nytv.to/6oqeG
Real companies and people are getting caught up in the online conspiracy theories swirling around about Covid-19. https://nytv.to/EOgEJ
People are beginning to return to the streets. https://nytv.to/O1aRV
RT @awwebinars: Each business needs to have a strong blueprint and understand their goals: are you collecting data for branding or research…
RT @awbrandshare: Use the power of fandom to spread your brand’s message, via @Hyundai_Global. https://adweek.it/2yMX7hG https://t.co/MYwXP…
ESPN’s “This Is SportsCenter” campaign is one of the longest running campaigns in television—spanning 25 years, more than 400 ads and many of the most iconic sports figures of the last three decades. Here are our 10 favorites: https://nytv.to/QvlBX
"That's got Spam in it!" The meat shortage has proven particularly beneficial for Spam, the canned meat brand that debuted over 80 years ago. https://nytv.to/nBoa2
The team at @Sandwich were Slack’s first ad stars, grudgingly trying out the startup service in 2014 and reporting on the experience. Now, @SlackHQ has launched a sequel of sorts, with Sandwich starring from quarantine. https://nytv.to/YJZNe
Guess who's really playing games? It's moms, and they’re a key influencer segment. (From @ATVI_AB) https://nytv.to/Qvl8X
On today’s episode of #AdweekTogether, Alan Trinkle, president of digital agency @MSIXagency USA, has some tips on the best way to create positive dynamics in the workplace when work is at home. Watch live at noon ET: https://nytv.to/baO78
 
 
 
 
 
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