The leading source for news, insight and community for marketers, media and agencies. Join #AdweekChat each Wednesday at 2 p.m. ET.
RT @awbrandshare: Fixing the agency-client relationship isn't as hard as you think it is. @HightailHQ https://www.adweek.com/sponsored/its-time-to-fix-the-agency-client-relationship-once-and-for-all-heres-how/ https://t.co…
Plant-based 🌱protein brands are expanding their reach with new distribution deals. Have you tried it yet? https://adweek.it/2P3UzTH
At the end, a Google-esque search appears that reads: “How can I save my child and my marriage?” https://adweek.it/30njsLa
RT @Joshochos: Lots of cool things coming out of the @Adweek Vidz team this week including our very first Taste Test about Plant Based Meat…
It's #AdweekChat day! Today we're chatting about the weird world of fast food marketing in 2019. Faux meat! Chicken sandwich wars! Bring your flame-grilled hot takes and join us at 2 p.m. ET for a fun discussion with your fellow marketing nerds.
The average length of a chief marketing officer is now roughly less than the amount of time it takes to get a college degree. https://adweek.it/2P3If5E
UK's Channel 4 turned real (and really dumb) viewer complaints into a cheeky masterpiece: https://adweek.it/2L0Jzku
These are the key moments retailers miss during the holidays, according to a brand new report: https://adweek.it/2zeGg3D
At Elevate: Influencers on 10/17 in Los Angeles 🌇 we're diving deep into brand partnerships, content creation, product reviews and more! 🎈 Join the conversation that will elevate the industry. Get your tickets today, prices increase 8/27: https://adweek.it/2MtIdSp
Can our meat experts tell the difference between the real thing and a product made entirely out of plants? It's harder than it looks. Just ask our "meat experts": https://adweek.it/30k3cKU
With $175 million infusion, secondhand fashion giant @thredUP plots its future: https://adweek.it/2HhaJ5I
MLB sleeve patches could be more valuable than NBA jersey ads, according to Nielsen analysis: https://adweek.it/2zcm7LL
Is it @ImpossibleFoods or @BeyondMeat? Telling the difference is harder than you think. https://adweek.it/30k3cKU
Mondelez consolidates majority of global creative with WPP and Publicis. But with client confirmations, @erikoster paints a more complete picture in his latest: https://adweek.it/2ZdaTRz
Did it work? How an agency made Mint Mobile's 'chunky milk' a successful Super Bowl gross-out: https://adweek.it/30jUUm5
SAP’s CMO @aliciatillman shares how being a mom has shaped her management style and other helpful insights on how to be a strong leader: https://adweek.it/2Z7qqHo
Jeff Dack is joining Wunderman Thompson Canada to serve as its first chief executive. https://adweek.it/30uRdKJ
RT @AgencySpy: And here’s the full memo from John Seifert and Adam Tucker announcing WPP’s global creative win on Mondelez: https://t.co/ZH…
When you’re in a conflict, even a branded battle on Twitter, the best defense is a good offense. https://adweek.it/2HhR0Ti
RT @AgencySpy: You can read the full internal memo from Publicis Groupe CEO Arthur Sadoun regarding the Mondelez win here: https://t.co/qss…
Throughout the year, we celebrate the standouts across the industry. But this—the Project Isaac Awards—is for someone else: the innovators. From @BurgerKing to @WestworldHBO, here are 19 daring campaigns centered on bold innovation: https://adweek.it/33EI0kJ
It just got easier for CBD and hemp brands to sell products. https://adweek.it/2zcMVvs
Opinion | Now is the time to push for standardizations across an industry with a lot of stakeholders and existing politics. https://adweek.it/2HgiA3A
Despite its risky reputation, in-app advertising is more popular than ever: https://adweek.it/2L0VFKz
RT @awbrandshare: No, your holiday strategy can't wait until the kids go back to school. via @facebook https://www.adweek.com/sponsored/winter-in-august-how-retailers-can-prepare-for-the-holidays-right-now https://t.c…
Going to portfolio school can help grow your marketing career, but is it a job requirement? https://adweek.it/2Zk1jAx
Can our meat experts tell the difference between the real thing and a meat substitute? We put the newest meat alternatives to the test: https://adweek.it/30k3cKU
Whether you're selling pizza or whiskey, these marketers say Adweek is their trusted source: https://adweek.it/2ZgZaBJ
RT @ChrisAriens: Can you tell the difference between real meat and these @ImpossibleFoods and @BeyondMeat alternatives? We put some @Adweek
Global snack behemoth Mondelez has concluded a lengthy review by consolidating its global creative account with WPP and Publicis. https://adweek.it/2ZdaTRz
RT @itstheannmarie: "On Facebook, people tend not to watch more than five seconds of a video. Here, while it’s still short, you have at lea…
VMLY&R promotes Jen McDonald to North American chief client officer: https://adweek.it/30lDiGz
MLB sleeve patches could be more valuable than NBA jersey ads, according to Nielsen analysis: https://adweek.it/2zcm7LL
At #AdweekNexTech, executives from boldface names like @S4Capital, @Google, @Neustar and @EA discussed the future of ad tech: https://adweek.it/2ZihxWF
Now pushing 30, @JambaJuice is still squeezing all it can from the fruity segment it pioneered. https://adweek.it/2ZjLp9c
Jeff Goldblum is arguably one of the most interesting characters out there. No wonder advertising is a rich territory for the eclectic star. https://adweek.it/30jm7FF
Using OTT is another way for DTC brands to connect with a different segment of their audience. https://adweek.it/2Z9JH6o
While brands fight about who has the best fried chicken sandwich, faux meat is beefing up @BurgerKing, @SUBWAY and @dunkin's menus. https://adweek.it/2P3UzTH
Publicis acquired Rauxa, an agency they've reportedly had their eye on for close to five years. https://adweek.it/33Lw0hB
McDonald's pokes fun at branded fashion with 'schnuggs' (spicy chicken nuggets) apparel: https://adweek.it/2Z9Ochk
The Trade Desk continues its China push with new GM: https://adweek.it/2TMTmyx
Which teams really stepped up the creative game this year? We’ve ranked our favorites. https://adweek.it/2KUgGX4
After mislabeling Michigan's Upper Peninsula, Mountain Dew went all in on making it right. https://adweek.it/2KOk9GR
Pop’s president on his network’s biggest year ever—and its future as part of ViacomCBS: https://adweek.it/2MmcnqO
For Gillette, @greygroup shows the hard work and reward of raising a boy into a caring man: https://adweek.it/2TJ6Njc
Is it time for brands to focus on eco-friendliness? https://adweek.it/2P1TV96
Ad-tech companies are dipping their toes into brand sponsorship metrics in e-sports: https://adweek.it/2z7VLKJ
Twitter will no longer accept ads from state-controlled media entities: https://adweek.it/30lIJFE
If you love BuzzFeed's Tasty app, you're in luck. https://adweek.it/33HjQpO
Because who doesn’t appreciate a good laugh? https://adweek.it/33M14xG
 
 
 
 
 
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