The leading source for news, insight and community for marketers, media and agencies. Join #AdweekChat each Wednesday at 2 p.m. ET.
RT @awbrandshare: Fixing the agency-client relationship isn't as hard as you think it is. @HightailHQ…
Plant-based 🌱protein brands are expanding their reach with new distribution deals. Have you tried it yet?
At the end, a Google-esque search appears that reads: “How can I save my child and my marriage?”
RT @Joshochos: Lots of cool things coming out of the @Adweek Vidz team this week including our very first Taste Test about Plant Based Meat…
It's #AdweekChat day! Today we're chatting about the weird world of fast food marketing in 2019. Faux meat! Chicken sandwich wars! Bring your flame-grilled hot takes and join us at 2 p.m. ET for a fun discussion with your fellow marketing nerds.
The average length of a chief marketing officer is now roughly less than the amount of time it takes to get a college degree.
UK's Channel 4 turned real (and really dumb) viewer complaints into a cheeky masterpiece:
These are the key moments retailers miss during the holidays, according to a brand new report:
At Elevate: Influencers on 10/17 in Los Angeles 🌇 we're diving deep into brand partnerships, content creation, product reviews and more! 🎈 Join the conversation that will elevate the industry. Get your tickets today, prices increase 8/27:
Can our meat experts tell the difference between the real thing and a product made entirely out of plants? It's harder than it looks. Just ask our "meat experts":
With $175 million infusion, secondhand fashion giant @thredUP plots its future:
MLB sleeve patches could be more valuable than NBA jersey ads, according to Nielsen analysis:
Is it @ImpossibleFoods or @BeyondMeat? Telling the difference is harder than you think.
Mondelez consolidates majority of global creative with WPP and Publicis. But with client confirmations, @erikoster paints a more complete picture in his latest:
Did it work? How an agency made Mint Mobile's 'chunky milk' a successful Super Bowl gross-out:
SAP’s CMO @aliciatillman shares how being a mom has shaped her management style and other helpful insights on how to be a strong leader:
Jeff Dack is joining Wunderman Thompson Canada to serve as its first chief executive.
RT @AgencySpy: And here’s the full memo from John Seifert and Adam Tucker announcing WPP’s global creative win on Mondelez:…
When you’re in a conflict, even a branded battle on Twitter, the best defense is a good offense.
RT @AgencySpy: You can read the full internal memo from Publicis Groupe CEO Arthur Sadoun regarding the Mondelez win here:…
Throughout the year, we celebrate the standouts across the industry. But this—the Project Isaac Awards—is for someone else: the innovators. From @BurgerKing to @WestworldHBO, here are 19 daring campaigns centered on bold innovation:
It just got easier for CBD and hemp brands to sell products.
Opinion | Now is the time to push for standardizations across an industry with a lot of stakeholders and existing politics.
Despite its risky reputation, in-app advertising is more popular than ever:
RT @awbrandshare: No, your holiday strategy can't wait until the kids go back to school. via @facebook https://t.c…
Going to portfolio school can help grow your marketing career, but is it a job requirement?
Can our meat experts tell the difference between the real thing and a meat substitute? We put the newest meat alternatives to the test:
Whether you're selling pizza or whiskey, these marketers say Adweek is their trusted source:
RT @ChrisAriens: Can you tell the difference between real meat and these @ImpossibleFoods and @BeyondMeat alternatives? We put some @Adweek
Global snack behemoth Mondelez has concluded a lengthy review by consolidating its global creative account with WPP and Publicis.
RT @itstheannmarie: "On Facebook, people tend not to watch more than five seconds of a video. Here, while it’s still short, you have at lea…
VMLY&R promotes Jen McDonald to North American chief client officer:
MLB sleeve patches could be more valuable than NBA jersey ads, according to Nielsen analysis:
At #AdweekNexTech, executives from boldface names like @S4Capital, @Google, @Neustar and @EA discussed the future of ad tech:
Now pushing 30, @JambaJuice is still squeezing all it can from the fruity segment it pioneered.
Jeff Goldblum is arguably one of the most interesting characters out there. No wonder advertising is a rich territory for the eclectic star.
Using OTT is another way for DTC brands to connect with a different segment of their audience.
While brands fight about who has the best fried chicken sandwich, faux meat is beefing up @BurgerKing, @SUBWAY and @dunkin's menus.
Publicis acquired Rauxa, an agency they've reportedly had their eye on for close to five years.
McDonald's pokes fun at branded fashion with 'schnuggs' (spicy chicken nuggets) apparel:
The Trade Desk continues its China push with new GM:
Which teams really stepped up the creative game this year? We’ve ranked our favorites.
After mislabeling Michigan's Upper Peninsula, Mountain Dew went all in on making it right.
Pop’s president on his network’s biggest year ever—and its future as part of ViacomCBS:
For Gillette, @greygroup shows the hard work and reward of raising a boy into a caring man:
Is it time for brands to focus on eco-friendliness?
Ad-tech companies are dipping their toes into brand sponsorship metrics in e-sports:
Twitter will no longer accept ads from state-controlled media entities:
If you love BuzzFeed's Tasty app, you're in luck.
Because who doesn’t appreciate a good laugh?
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